50 Cent launches his SMS Audio headphones at Gitex Technology Week

Image, Chanelle Tourish

Internationally-acclaimed artist, entrepreneur and humanitarian, Curtis “50 Cent” Jackson, launched his SMS Audio brand of headphones at Gitex Technology Week today. 

SMS Audio initially launched two main lines of headphones: “Sync by 50” (over-ear wireless headphones) “Street by 50” (wired in-ear  and wired over-ear headphones.

Some of the advanced features include high-end styling, professional studio sound, full on-board controls, and passive noise cancellation.

Summing up his future plans, 50 Cent stated: “The terrific start that our brand has had in the Middle East makes me really excited about our future prospects in the region. We now aim to build on that, because this launch is part of a wider evolution for SMS Audio. From a humanitarian perspective, as a conscious capitalist I’m excited about our partnership with Dubai Autism Center, where every SMS Audio product sold within a certain timeframe will contribute towards autistic children.”

Sara Ahmad Baker of the Dubai Autism Center expressed her gratitude for the corporate responsibility shown by SMS Audio and Shift LLC: “On behalf of the autistic children who we care for, I want to extend our heartfelt appreciation for SMS Audio’s very generous offer. 50 Cent has shown that despite all the fame and achievements, he is first and foremost a caring human being.” 

Image, Chanelle Tourish

50 Cent’s previous humanitarian endeavors have seen him pledging to feed a billion people over the coming years, through Street King, his energy drink, which funds one meal per purchase to children in Africa through the World Food Programme. A natural evolution from 50’s efforts saw SMS Audio partnering with Feeding America bringing the relief efforts to the United States where 250 meals are donated to Feeding America for each domestic purchase through www.smsaudio.com.

In the brand’s previous launches, SMS Audio has proved to be very popular in the US, Western Europe, Scandinavia and Oceania. Dubai’s quality-sensitive customers will now have convenient access to the sophisticated features offered by the brand.

SMS Audio is currently available at electronics retailers around the Middle East and South Africa, and customers have a range of fashionable colors and styles to select from. 

Stay tuned for a full interview with 50 Cent :) 

Catch him performing at the upcoming Atelier Festival on Friday October 19th at Meydan :)